Luiz Franca

Born in Rio de Janeiro, Brazil, Luiz Franca Filho’s journey is a testament to the transformative power of embracing new horizons and seizing opportunities. With an academic background in Gastronomy from the Universidade Estácio de Sá, Rio de Janeiro, his early career was steeped in the world of haute cuisine. He honed his culinary craft in some of Brazil’s finest hotels, including the iconic Copacabana Palace and Fasano, catering to a discerning and affluent clientele.

However, Luiz’s insatiable hunger for growth led him to expand his skill set beyond the culinary realm. This transition saw him join Nestlé in Brazil as a Culinary Consultant, where he not only developed food innovations and crafted menus but also harnessed his sales acumen to train sales teams and restaurant staff, with a steadfast focus on driving sales.

The pivotal moment in his journey came when he decided to translate his passion into a career shift. Luiz often fondly recalls how he ceased to merely work and began to truly thrive, embarking on a mindset transformation that led him from the world of gastronomy to the realm of premium vehicle sales. He embarked on a dynamic journey as a sales professional at the renowned Harley-Davidson brand in Rio de Janeiro. With his knack for sales and interpersonal skills, he swiftly rose to prominence as one of the top salespersons in Brazil, earning accolades multiple times. His journey led him to the supervisory role at the Rio de Janeiro dealership, where he actively participated in prestigious events, including military, governmental, and those hosted by the American Consulate in Rio de Janeiro.

With a legacy of sales success in Brazil and a remarkable capacity for adaptability, Luiz was presented with a new opportunity by Hayman-Woodward. Recognizing his potential, the company offered him the role of Director of Business Development for its Dubai branch, focusing on the American market.

Luiz Franca Filho’s journey underscores the power of embracing change, the art of transitioning expertise across industries, and the profound impact of sales acumen. Fluent in both Portuguese and English, he exemplifies the fusion of diverse skills and unwavering determination that have propelled him to leadership heights in the world of business.

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