Global Marketing Director
Ms. Toth is the Global Marketing Director of HAYMAN-WOODWARD Global Mobility Services. She is responsible for overviewing all HAYMAN-WOODWARD’s marketing and communication strategy development, implementation and executions.
She is an International Marketing and Business Development Professional with more than seventeen years of experience in global Marketing and Operational Business Development in the Consumer Products industry; building brand and product awareness, optimizing operational processes, driving revenue growth and improving market positioning for both startup and well-established organizations in the Eastern European and North American markets.
Ms. Toth successfully developed and executed brand marketing strategies, as well as operational procedures designed to drive and sustain revenue with excellent return on investment. She developed and implemented 360° integrated marketing campaigns, launching and promoting products for multinational companies (like Heineken, Unilever, Bacardi, Martini, Coca-Cola, Burger King, Jägermeister, LG Electronics, T-Mobile, Sara Lee, Strongbow, Gösser to name a few).
Her unique experience is rooted in working in a multicultural and international environment, with an outstanding track record of expanding brand awareness, market share, as well as decreasing costs and increasing productivity. She defined, as well as executed operational strategies, which increased efficiency and growth, thus enhancing profitability for “The most efficient independent agency of the world”* (*Effie international effectiveness index).
Ms. Toth has educational background in International Business and Economics, specialized in Marketing and Advertising.
She has lived and worked in the United States, Hungary, Czech Republic and Turkey; and speaks English, Hungarian and Turkish.
Ms. Toth is driven by her belief that “It always seems impossible until it’s done”.