Leonardo Freitas

Mr. Leonardo Freitas is an entrepreneur with over 25 years of experience in government relations, international trade business development in the United States, as well as emerging markets, with a focus on Latin America and Asia.

He served as senior business development executive for distinguished companies such as Philips Electronics, AT&T and Cisco Systems, with a remarkable track record in major government and private sector sales achievements.

His natural ability to assess deceptive behavior led him to become a certified trainer in the Facial Action Coding System (FACS), a technique developed at the University of California, San Francisco (UCSF) by renowned psychiatrist and behavioral scientist Dr. Paul Ekman, and he furthered his studies in Behavioral Sciences in the University of Melbourne.

Mr. Freitas became officially recognized for his ability to identify and interpret body language, facial microexpressions and deceptive behavior. His remarkable skills have been used to assist law enforcement and intelligence agencies in special investigations during his decade-long tenure at the U.S. Department of Homeland Security.

He founded TradeSmart in 1996, which in 2003 became HAYMAN-WOODWARD, in order to assist clients develop international trade and business development through expatriation.

An accomplished musician, he also attended the prestigious Berklee College of Music (Boston – USA), majoring in Music Production and Sound Engineering, and did an internship at Polygram Records (now Universal Music) as a post production studio manager.

Mr. Freitas is also a member of the United States Coast Guard Auxiliary, where he is a certified paramedic. As an aviator, avid skier, and yachtsman, he has traveled over 110 countries and visited the most remote areas of the world. He speaks English, Portuguese and Spanish as a native, and is also fluent in French and Italian.


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