He holds a Master’s Degree in Sports Management from the European University and the Real Madrid Football Club in Spain, an MBA with a concentration in International Business from the Florida Metropolitan University in the U.S., a Bachelor’s Degree in English Language and Literature from Bilkent University in Turkey, and a Licentiate Degree in Digital Communication and Multimedia from the EAE Business School in Spain.

Mr. Pekiner possesses over twenty years of progressive experience, occupying leading roles in different areas of Business Development, focusing on marketing, sales, and publicity, developing sales in local and international markets, conducting expansions, wholesale, retail, and branding. His main roles in Hayman-Woodward are to improve results by seizing opportunities in markets abroad, identify ways to promote and maintain brand relevance in the face of competition, and research new business opportunities while staying abreast of industry-specific trends.

Throughout his career, Mr. Pekiner has worked for prestigious multinational companies and brands, such as Uno de 50, Evita Peroni, Universal McCann, TOUS, Johnson & Johnson, KPMG, Indra, Shell, Universal Music, Europcar, and El Corte Ingles, among others. Likewise, he has offered his services to important governmental bodies such as the Spanish National Police Force, the Spanish Ministry of Interior-Immigration Services, and the European Aeronautic Defense and Space Company.

Mr. Pekiner is fluent in Turkish, Spanish, and English.